Read below to check out descriptions of our upcoming trainings!
Having a clear understanding of your nonprofit brand identity is imperative to inform
communication and marketing outreach. Your brand is more than a logo. It is the heart of your organization and is an expression of why it exists. Sharing your unique “why” helps build meaningful connections that are needed to achieve the goals of your nonprofit. This workshop will explore the importance of understanding your brand to create effective communications—the voice of your organization. Applying strategic marketing approaches that are in alignment with your mission and uniquely tailored to your brand will amplify your message. Participants will understand that while branding, marketing and communications cannot be afterthoughts, they do not have to be complicated, expensive or overwhelming.
At the end of the workshop, participants will be able to:
Presenter Ruth Peebles
Ruth Peebles, President and Founder of The INS Group, offers 30 years of hands‐on experience in nonprofit management, fundraising, organizational development, and project management. Ms. Peebles is an instructor for the Duke University Certificate Program in Nonprofit Management and served as an adjunct instructor for the School of Public and International Affairs Master of Public Administration Program at North Carolina State University.
The pandemic has forced many nonprofits to realize it’s time for a new approach to fundraising. Traditional methods showcasing your nonprofit do not consider the donor’s needs… but many nonprofits continue to rely on these fundraising methods from the past? This session will be a fresh approach that re-imagines raising major gifts. Great fundraising nonprofits are not born, they’re built and this session will show you how.
1. Elevate leadership’s competency in fundraising and build a values-based, Culture of Philanthropy
2. Learn the Five Steps to all successful major gift campaigns and identify the elements of a compelling Case for Support
3. Recognize how to host a successful in-person or virtual awareness or fundraising event
4. Learn the steps to donor cultivation and the Board’s role in “friend-raising”
5. Demystify conducting affordable donor and community wealth research and how to find new major donors and attract new dollars
Presenter John Curtis
John Curtis, Ph.D. founded IOD, Inc in 1999 and his firm has 30+ years of experience providing a wide array of capacity building and fundraising services to nonprofits of all types and sizes nation-wide. Dr. Curtis also teaches change management, fundraising, strategic planning, and board development for the Edyth Bush Institute for Philanthropy at Rollins College in Orlando and the Duke Nonprofit Management Program in NC and VA.
Volunteers are vital to every nonprofit, such that many nonprofits would be unable provide vital services without their support. Volunteer recognition is one important way to keep your heroes coming back. They will share your mission in their communities, and share their experience with friends and family, which builds your network of potential volunteers, employees, and donors. This webinar from The Triangle Nonprofit & Volunteer Leadership Center will help you develop recognition ideas that work and implement them effectively.
At the completion of this interactive webinar, participants will be able to:
Presenter Mike Sweeney
Mike Sweeney is Program Director – Nonprofit Services at TNVLC where, as a volunteer, he leads planning, development, and delivery of training programs for nonprofits. Mike often delivers Service Enterprise training and monthly nonprofit training sessions. He has over 25 years engineering personnel management experience and over 15 years volunteer experience including leadership and training positions