The Triangle Nonprofit & Volunteer Leadership Center
part of the Strengthening Nonprofits Training Series
Cause Selling: Building Relationships That Drive Giving
October 14, 2026
Fundraising is about more than making the ask—it’s about building relationships that inspire people to invest in your mission.
This FREE, practical introduction to Cause Selling will show you how a relationship-centered approach can help you better understand what motivates donors, communicate your organization’s mission and impact, and build
connections that lead to lasting support.
Whether you’re new to fundraising or looking to strengthen your skills, you’ll learn how to apply Cause Selling principles to engage donors more effectively, connect their interests and values to your mission, and approach fundraising conversations with greater confidence. You’ll leave with practical strategies you can put to work right away.
By the end of this session, participants will be able to:
- Understand the fundamentals of Cause Selling and how a relationship-centered
approach differs from transactional fundraising. - Identify what motivates donors and use those insights to build more meaningful
relationships with prospective and current supporters. - Apply effective communication strategies that connect an organization’s mission,
impact, and needs with a donor’s interests and values.
This is a FREE Training
Date: October 14, 2026
Time: 2:00 – 3:00PM ET
Log-in instructions will be provided upon Zoom registration.
Presenter
Jarrett R. Ransom
MBA, President & CEO of The Rayvan Group, LLC
Jarrett R. Ransom, MBA, has been a Certified Trainer for Fundraising Academy at National University since 2023. Jarrett is widely recognized as the Nonprofit Nerd®. With more than two decades of working exclusively with nonprofit organizations, Jarrett founded her consulting firm in 2009 and has since partnered with organizations nationwide to strengthen their leadership, strategy, and fundraising capacity.
As President and CEO of The Rayvan Group, Jarrett specializes in strategic planning, interim leadership, and fractional fundraising support. She has held more than ten interim executive leadership roles for nonprofits across the country, providing stability and direction during critical periods of transition.
In addition to her consulting work, Jarrett is the host of Nonprofit Nerd®: Impact
Unleashed, a podcast that explores leadership, wellness, and best practices within the nonprofit sector.
Based in Phoenix, Arizona, Jarrett continues to champion innovation and excellence in the nonprofit community.